Print & Art Direction
Islamic Wall Art
A series of Arabic calligraphy prints sold as framed trios, pairs and single prints, each with a restrained English translation.
- Role
- Print design, typesetting, art direction
- Disciplines
- Print, Gifts & Stationery
The challenge
Bilingual devotional prints are easy to get wrong: the Arabic carries the weight and the meaning, so an English translation set too large or too decoratively starts to argue with it, and the piece stops feeling calm on a wall.
The approach
I let the calligraphy own the optical centre and set the translation small, in a quiet sans, with wide letter-spacing well below the artwork — supporting text, never a second headline. A shared margin and a fixed ratio of script-to-white across the series means individual prints hang together as a set, and each one holds its own on a wall at a distance.
The outcome
The series is sold as framed sets and single prints through the Etsy shop.